Where do the two collide?
The study of behaviour and mind has been used to investigate psychopathology, gambling addiction. It is an area of research that makes interesting reading and the findings have helped compulsive gamblers find answers to questions and techniques to kick the habit.
Psychology isn't just about finding answers to problems.
It can be used as a tool for advantage.
Psychology is more a part of life than you realise. It's part of the gambling world. From the way words, literature, adverts and even the layout of business premises are created and implemented for positive or negative.
Here's something I doubt you have ever thought about.
Why would you?
But this piece of research just shows you how something seemingly innocent, pointless or irrelevant can make the difference between a good or bad decision.
This can be the difference between winning and losing money.
That's something we all need to consider.
Psychological research will captivate you.
So what are we talking about?
Basically, the seat that you sit.
What the hell difference does it matter where you place your posterior?
Let's set the scene. You just sat down to do a day's trading. You are ready to make a few trades. You may win, lose or draw.
Would you ever, ever, ever consider that the chair you sit can make you think in different ways.
You have a good or bad day's betting because you chose the wrong chair.
This post was inspired by an old article titled: Life's a Bitch When Betting from your Deckchair.
The chair you sit may hamper or hinder your betting performance.
I learned about this aspect of research after reading an articled penned by Jeremy Mercer: Exploring the Promise and the Perils of the New Unconscious.
In 2009, a group of students from the Massachusetts Institute of Technology took part in a study on ''bargaining techniques''. The students were seated in an office, shown a car listed at $16,500 and told to get the best possible price.
Offers were made and rejected, deals struck. Then the students went on their way.
By all accounts, it was a straightforward negotiation.
The experiment was remarkable because it tested whether people could be unconsciously influenced through the sense of touch.
Putting it bluntly, could the chair that you sit have an influence on your behaviour?
There's you sitting in your comfy armchair, ready to bet on the afternoon meeting at Sandown Park.
You may be saying: ''How can the chair you sit make sod all difference to your profit and loss?''
It take a bit of believing, hey.
Half of the students sat on a hard wooden seat, while the others sat on a soft cushioned chair.
It was found that those sitting on a hard chair were better negotiator and got the best deal.
It is hypothesised that the harder the chair, the harder the negotiator. It translates into a more confident bargaining position.
The ''Hard Chair Effect'' is part of new research which unlocks mysteries of human unconscious and the power it can harness.
The next time you are considering a bet, take a moment to consider the environment may affect your unconscious mind - positive or negative.
Punters and bookmakers alike can use this research to take advantage.
Psychology can be a tool for advantage.